Aguaterra is an on-going project of mine. In our spare, my husband and myself, are researching and concocting new types of organic skincare products, some inspired by old family remedies! A hobby turned into a fun and lucrative business.
Inspired by what we each bring to the table in our own lives, we made the brand about ourselves.
Ãguaterra's story, even though the name means 'water-land', is really a story about the founders. One that has evolved over time, and aims to evolve even more! Each founder grew up with an affinity for either land or sea. One loving the mountains and earth, while the other spent his days splashing and diving in the oceans. It wasn't until they had each grown up that they left their comforts and even what was natural to them behind, for the stresses and thrills that city life provides. And it was there, in that harsh and wondrous place, that they grew to their true potential, and together brought union to water and land. Realizing that they longed for the beauty of their environments, but only after being made strong by the other's elements. Filled with strength, and an appreciation for beauty, the founders decided to bring that concept and lifestyle together, creating Ãguaterra. We don't just sell you products that are made from the land and sea, we sell you a lifestyle that embodies them.
Resilience is a cyber security company that manufactures high end firewalls for large system-wide protection. I was hired as their in-house designer for thee and a half years, where I got the chance to build their brand and use their message throughout a visual representation system.
First off, I was doing mostly print work. Executing all of their branded flyers, pop-ups, business cards, etc. But in the last year and a half of my being there, I was allowed to redesign their logo and branding system.
As far as the design concept itself, it had much to do with the company message. And the special technology that separated them from the competition. With their "Defense in depth" technology, I paired it with the sun as a visual metaphor. The sun being a perfect example of fiery layers protecting the core, so that coupled with the brand's color, lead me to this dynamic design.
Nature stems from geometry. Which, when simplified, can be reduced down to simple shapes.
These simple shapes inspired me to develop a logo that was clean and modern to attract a younger crowd that is looking for an extra kick to get them through their busy days.
NRG Tea is an all natural tea, focused on the energizing and revitalizing aspect of caffeinated tea. Meant to help you get through your day! Only without the bad breath and yellow teeth.
Poster Campaign // Display
This is a quick mock up of how the poster campaign works in a bus stop situation
Mariusz was my first freelance client ever, he came to me asking about a personal portfolio site that he could use in various interviews and as a means of a self-advertising. Mariusz is a high-end personal decorator for the well-to-do's of manhattan, where he uses his talent to bring sophistication and elegance to the homes of his clients. Organizing all the images properly was perhaps the greatest challenge here, he had a large volume of images to add and they needed to be viewable/accessible by the type of design he had done.
Secondary Gallery (scrolled down)
Minor Gallery (scrolled down)
Contact Email Form
This was an app I worked on that was an all-around exercise apps. The design is inspired and based on the way that proteins connect and structure themselves into muscle fibers.
As far as the goal of the app, it was to create a platform that effectively tracks you physical progress, as well as your nutritional guide. Then go back in time and see how far you have come, because who doensn't like a pat on the back?
FITLINK / User Interface Animation
Abuzz: NYC Rooftop Honey Concept
Abuzz Rooftop honey is produced in the busy city of New York. That's right, there are bee's in NYC! But not to fear, these guys are kept in hives on rooftops in all five boroughs. Each with its' own special flavor.
Everything about this design stems from the Bee's perspective. Using aerial photography and shapes that brings the bee's-eye-view to us.
Movie Title Sequence: Gummo
Gummo, a movie directed by Harmony Korine, is about a poor midwestern town after it has been destroyed by devastating tornado.
Keeping the tornado in mind, and how it ravaged the town and its' people, I wanted to start off with a clean pool of spinning water that gradually becomes dirtier and dirtier. The soundtrack was created with the same concept in mind, with the layering of recorded sounds and music helps create the same, off-putting tone that was intended by the imagery.
Please note that this was a purely a school project and that I have no intention on using this for any monetary gain.
Gummo Movie Title Sequence
Although I am a designer, I like to dabble in the illustrative arts as well. Especially to help me cut loose after a long day in the studio.
Besides, while growing up I was drawing constantly. Why stop now?
Sin Is Carried in the Mouth
An illustration for an old aphorism "sin is carried in the mouth"
From the infamous "craigslist missed connections" we were assigned to go online and pick out someone's post at random and create an illustration for to go along with it.
The Word the Devil Made-Up
A short story, about the devil and his accidental release of all of his prisoners, heaven's angels.
Dantes Inferno: Suicide
For this project, I was assigned to do an illustration for one of the rings of hell in "Dante's Inferno"
This one represents the ring for those that inflict harm unto themselves, where they are to spend their time painfully frozen into twisted and gnarled trees, while they are set upon by harpies. (among other punishments)
Photo Illustration: The Scorpion and the Frog
One of my first loves was photography. Although, I am by no means a photographer, it is a hobby of mine nonetheless. And with this project I wanted to take on the challenge of illustrating a well known fable with photography.
This series is based on one of Aesop's Fables: The Scorpion and the Frog
A scorpion and a frog meet on the bank of a stream and the scorpion asks the frog to carry him across him across on its back. The frog asks, 'How do I know you won't sting me?' The scorpion sats, 'Because if I do, I will die too.'
The frog is satisfied, and they set out, but in midstream the scorpion stings the frog. The frog feels the onset of paralysis and starts to sink, knowing they both will drown, but has just enough time to gasp 'why?'
To which the scorpion replies: 'It's my nature...I am sorry'
The moral of the story is that we cannot overcome our nature, even if it works against our own interests.
A story I found fascinating and using the metaphor of the flowers and the models to convey the personalities and shortcomings of a "scorpion" or a "frog"
Self-destruction being an obvious theme here. Whether or not it is your own nature to harm yourself, or to trust so blindly that you overlook the obvious consequences of your decisions.